While Coingecko celebrates its 11th anniversary, the company marks the milestone with a new look and an eye on the future.
At the Paris Blockchain Week, Beincrypto spoke with Aimann Faiz, responsible for commercial development in Coingecko, to discuss the trademark model of brand change and the evolution of the platform and the state of the cryptography market.
Coindecko rebranding 2025
April 7 marked the 11th anniversary of Coingecko. It was 11 years ago that our Co-founders TM Lee and Bobby NGO started Coingecko as a parallel project.
After 11 years, the market has grown a lot, and we too wanted to do our brand to reflect better who we are today and where we are heading
The change of brand reflects our evolution as a business – we have introduced new products, expanded our scope and estimated that it was the right time to rename and underline our main brand pillars: reliability, ease of use and empowerment.
As part of the brand change, we want to strengthen the key message to our users that Coingecko is your crypto companion.
In addition, I have been in the business for six years. The Gecko also scared me a little. So now, it’s much more user -friendly.
We have two products: Coingecko and geckoterminal. The two products also have their own mascots which are aligned with the two brands.
As for the change of brand, it is more than a simple refreshment of our logos. If you look at it, it’s a little more elegant now. We look much younger, more trendy and… less geek.
This solidifies the fact that in 11 years, we grew up from what was a project parallel to something that trusts by millions of users
The brand change does not affect the company itself. The company remains the same. We focus on the marketing services that we extend to our customers and our API company.
Everything on the commercial model of Coingecko
We attract many crypto enthusiasts on our website. Our business model is to enter the value of all visitors – we monetize this via advertising banners, buttons and content.
We were inspired by the editorial content of Beincrypto. At the same time, we also offer an Crypto API service.
All data, prices and information on tokens on Coingecko and Geckoterminal are available via the Coingecko API.
If you attend the Paris Blockchain Week, I dare say that our API feeds 20 to 30% of projects there.
Geckoterminal: Playground for Degens?
Geckoterminal is our Dex aggregator, designed to serve a very different audience compared to Coingecko. The tokens you see on Coingecko are organized. They go through an in -depth evaluation and registration process.
On geckoterminal, we follow the data on the chain. While Coingecko lists approximately 15,000 carefully organized tokens, Geckoterminal dives directly into the world in chain, currently following more than 6 million tokens.
It uses different types of users – Geckoterminal is more for degens. Even the mascot reflects this energy – its name is Rex, and it proudly sports bags of too many negotiation sessions at the end of the evening.
The future of crypto and traditional acceptance
We believe in a future where everything and anything will be tokenized.
The industry is now in very exciting moments, especially with everything that happens in the United States, including Donald Trump who comes into play and the United States creating a Bitcoin strategic reserve.
The industry has always talked about mass adoption, and I personally think that we are at the dawn of this.
In addition, I believe that we are on the right track towards the integration of the first billion users of cryptography. Of course, we are going through a little approximate patch right now, but you have to go through evil to get to good.
When I entered the industry for the first time in 2019, Bitcoin oscillated about $ 8,000. Today, you are considering a return of almost 1,000%. It is the beauty of this one.
Funny story – When my family asked me what I was doing, I would hesitate to say that I worked in crypto because of negative stereotypes. It was always: “Oh, are you in crypto? You must be a kind of crook. But now, with more regulatory clarity that happens – whether good or bad – it is suddenly respectable.
My family is like: “Oh, okay, you are in crypto!” Even my brothers and sisters, who once looked at him, are now in industry.
I remember the first time they asked me to recommend a good material wallet – it was a moment of pride, and I actually had large book wallets.
It is a real sign of the time, and I am really excited to see where things go next year – or the next five.
The recent torment of the market
I am a conservative investor and I like it when things are red; It is a signal that it is time to buy. It is the reduction season. I shared with someone earlier than I think everything is around your time horizons. If you look at short -term gains, then yes, it may seem frightening.
But I take the long view. Look how much we arrived in the past six years – Bitcoin has increased from $ 8,000 to a historic summit of $ 107,000, Ethereum from around $ 150 to $ 4,800.
The main thing is not to become greedy. Believe in the situation as a whole and the future that this industry builds.
Think about the Paris Blockchain Week
This is the first time that we have created a stand at a conference, so it’s very exciting and scary. What makes him even more special is that he coincides with our birthday and our brand change – so the timing could not be better.
It looks like an ideal moment to share our refreshing identity with the world.
More importantly, meeting our users, getting their comments and hearing what we can do better is incredibly precious for us. We always build, but we want to make sure that we are building in the right direction.
Many projects here are already our customers, but because web3 allows us to work from anywhere, we do not often meet in person. This makes events like this even more special.
For example, I just met Alena de Beincrypto for the first time – even if we worked together for six years! It is essentially a question of taking advantage of an opportunity to connect with our partners and friends.
Non-liability clause
In accordance with the Trust project guidelines, this opinion article presents the author’s point of view and cannot necessarily reflect the views of Beincrypto. Beincrypto remains attached to transparent reports and to maintain the highest standards of journalism. Readers are advised to check the information independently and consult a professional before making decisions according to this content. Please note that our terms and conditions, our privacy policy and our non-responsibility clauses have been updated.
