Rwazi Raises $12M Series A to Revolutionize Global Consumer Insights with Real-Time AI-Powered Data

Rwazi, an intelligence startup from Data, has obtained a series of $ 12 million financing led by Bonfire Ventures to extend its platform powered by AI which provides information on consumers in real time on the global markets.

The startup was born from a striking achievement, while regions like the United States, the United Kingdom and certain parts of Western Europe had an abundance of consumption and market data, large international markets, in particular India, Brazil, Mexico, China and Turkey, lacked real and real-time prospects on consumer behavior. “There was no real image on consumption, what consumers wanted or how their behavior changed”, “ Rutakangwa told Techcrunch.

The first attempts to rely on data from government commercial agencies and consumer relationships have been unreliable – often obsolete, fragmented or unverifiable. This has led the founders to pioneer a new approach: zero -party data – consumption data shared voluntarily by consumers within the framework of their daily routines. By using advanced validation and verification tools, Rwazi captures this data on the global markets in real time.

The result is a powerful Intelligence system focused on AI which allows companies to view the behavior of live consumers, predict market trends and optimize decision -making. This has helped Rwazi customers among them world giants such as Coca-Cola, Visa, Pampers and Nestlé Reduce customer acquisition costs, stimulate loyalty and remain competitive on rapid development markets.

This new financing series follows a series of seeds of $ 4 million in 2023, also led by Bonfire Ventures, and includes the participation of Santa Barbara Ventures, Newfund and Alumni Ventures. Rutakangwa stressed that the increase was “selective”, focused on investors who fully understood the challenges of data infrastructure for the under-represented markets.

With a presence in 190+ countries and customers mainly in the United States and Europe, Rwazi plans to use funds to evolve its IA co-pilot, extend engineering talents and further refine its data infrastructure.

In a space dominated by players inherited like GFK and Ipsos, Rwazi is distinguished by offering direct ideas, in real time and not modeled. “Winning today means anticipating changes, seeing in the corners and making confident movements even before the competition feels a change,” said Rutakangwa.

Founded in 2021 by Joseph Rutakangwa and Eric Sewankambo, Rwazi redefines the way in which global brands make decisions that transform consumers’ data in real time and voluntarily into an exploitable overview on a global scale. The system captures the way people consume and buy online and offline, at home and away in 190+ countries.

The crowdsources collection of data collection platform via an application, working with consumers in the field who are paid to share details on the products they buy. This information is useful for global brands that use the Rwazi customer dashboard to access usable information

AI identifies what works, where demand changes and how to react – so that the teams move more quickly, waste less and increase the income with precision. Its AI deals with millions of data points a day to help companies refine the adjustment of the product market, to launch smarter campaigns and to move more quickly to an increasingly noisy and competitive market landscape.

Rwazi plays large on the data analysis market, which should reach $ 745.15 billion by 2033, with a 10.3%TCAC. The growing integration of AI and automatic learning technologies improves data analysis capacities, allowing companies to derive more information from their data.

The rise of the analysis of megadonts is crucial, because organizations generate massive amounts of data that require sophisticated analysis to generate decisions. With its latest increase, Rwazi hopes to position itself as a market leader and capture a larger share of its expanding market.