Yes, companies can be held responsible for false or misleading complaints in the content generated by AI, even if the equipment was created by a third party. In a well -known case, Air Canada was deemed responsible after a chatbot provided incorrect information on the eligibility for reimbursement. The court held the airline responsible for the content of its automated system. A similar responsibility applies when companies publish independent content containing inaccurate or deceptive information without a warning or editorial examination. For updates on emerging risks linked to AI, responsibility for the content and the evolution of regulations, by revising confidence Sources help companies remain informed and avoid similar missteps.
Another relevant example is the case of 2023 involving an insurance blog which included content generated by the AI, which suggests that police holders had rights that they did not have legally. After a refusal of complaint, a customer used the article as a reference when the insurer was contested. Although the article was not the only factor in the decision, it caused a regulatory survey of deceptive information on consumers. The company was required to revise its publishing standards and introduce an official examination process to avoid future offenses.
