CFI has entered into a partnership with Etihad Arena,becoming its Official Online Trading Partner. Etihad Arena is the largestindoor entertainment venue located in Abu Dhabi. It is located on Yas Island, developed and owned by Miral,and operated by Ethara. The venue hosts concerts, sporting events, and culturalprograms.
Earlier this year, CFIwas also named the Official Online Trading Partner of the 2024–25EuroLeague Final Four. The basketball event, which features the top fourEuropean clubs, will take place at the same venue. That partnership wasestablished with Euroleague Basketball and the Department of Culture andTourism – Abu Dhabi.
Etihad Arena Adds Official Trading Partner
“Etihad Arena has become a regional hub for entertainment,sports, and culture, and we are thrilled to join forces with a venue thatshares our passion for high performance and innovation,” Ziad Melhem, CEO ofCFI Financial Group, commented.
Under the new deal, CFI will operate a fan activation spaceduring select events. The company will also have access to a premiumhospitality suite. It plans to offer activities such as VIP access andmeet-and-greet opportunities.
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Marcus Osborne, General Manager at Etihad Arena, said thedeal supports the venue’s aim to deliver new experiences while engagingaudiences in different ways.
CFI Grows in South Africa amid Management Changes
Meanwhile, CFI has partnered with the KuwaitBasketball Association as the Official Partner for the 2025 season. Thefinancial terms were not disclosed. This follows an earlier agreement with theMI Cape Town cricket team, whereCFI became its Official Online Trading Partner. The deal includes jerseybranding, in-stadium visibility, and fan events.
These moves support CFI’s international expansion, includingits recent launch in South Africa. In parallel, thecompany has made management changes, appointing Melhem as Group CEO andpromoting Stelios Thrasyvoulou to Chief Product and Technology Officer, whilethe co-founders moved into board roles.
This article was written by Tareq Sikder at www.financemagnates.com.
