Crypto has a chance to court traditional financing players, who are already considering non -traditional financial technology after being disappointed by the banks, explains the founder of Aave Labs, Stani Kulechov.
“Thanks to horrible banking experiences, we have seen a lot of finances enter Fintech and Fintech applications [have been] Capable of capturing many market share, ”Kulechov told the ETHCC 2025.
He added that Aave Labs, which develops the decentralized loan and liquidity platform, Aave Protocol, and other decentralized financing projects have “worked on how to really get all this utility in more decentralized mediums”.
“More than 60% of the population has a kind of digital portfolio. It is not onchain, but they have a kind of digital means of interacting with certain transactions,” said Kulechov.
“Much of the adoption has occurred in digital finance for the moment, and the continuation is how to bring this mass by train.”
TOKENISE real world assets can attract tradfi
Kulechov said that the tokenization of active world active is an “opportunity for several billion dollars” for the cryptography sector to engage with traditional finance.
“There are real estate, there are state obligations, there are actions, companies’ obligations, and there are a lot of other categories of assets that could be managed more effectively on a large transparent book and a more programmable environment,” he added.
Kulechov said that if the crypto sector is “capable of obtaining all these things inherited in onchain”, it could create a more effective environment for assets and could “build beyond” and create assets that “could exist that [don’t] exist because of these ineffectiveness. »»
“DEFI is the only technology that can really do it in a borderless way,” he added.
DEFI must be “10 times better” for mass adoption
Kulechov, however, has recognized that decentralized finance “is not really publicly known” and that many protocols, including AAV, are “not even close” to have the same number of users as certain fintech applications.
He said that Defi needs to present “a clear value proposition” and must resolve “real problems and have good solutions” to have a mass adoption chance, adding:
“If we want to compete with traditional finances, if we want to change the world, we want to do things 10 times better.”
“Your product must be 10 times better,” he said.
In relation: The value of the crypto lies in the filling of the gap between tradition and disturbances
“When we bring traditional assets, the traditional value chain, we must offer something that is much better. There must be a better value proposition: simplicity and accessibility,” he added.
Tradfi started using the blockchain
Some financial technology companies have started using blockchain technology, notably BlackRock, which launched a monetary market in Tokenized based on Ethereum in March 2024 which reached more than $ 2.8 billion in total value.
The company also filed in April to create a class of actions based on a large digital book for its Treasury Fidth Fund, which will use the blockchain to record the ownership of the actions.
The head of free capital assets said in April that he would denounce $ 500 million in telegram debt, which is available for accredited investors and usable as a guarantee for ONCHAIN borrowing.
Review: Tradfi built Ethereum L2S for Tokensize thousands of rwas Billions – Inner history
