Trump Media and Technology Group (TMTG), the company behind Truth Social, is planning to raise $3 billion to buy cryptocurrencies. This fundraising move signals a deeper push into digital assets by a firm controlled by the Trump family, who are closely tied to the current U.S. presidential administration.
Trump Media $3B for Bitcoin and Crypto Investment
According to six people familiar with the matter, Trump Media and Technology Group aims to raise $2 billion through new equity and another $1 billion using a convertible bond.
The planned capital raise may be announced before an upcoming cryptocurrency event in Las Vegas, where key figures like Vice-President JD Vance, Donald Trump Jr., Eric Trump, and Trump’s crypto advisor David Sachs are expected to appear.
Two individuals briefed on the strategy said the size of the offering has been raised recently due to increasing demand. Although the terms and final amount of the raise could still change, discussions have advanced significantly. TMTG’s fundraising model mirrors that of companies like MicroStrategy, which used equity and debt to acquire large holdings of Bitcoin.
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Kelvin Munene Murithi
Kelvin is a distinguished writer with expertise in crypto and finance, holding a Bachelor’s degree in Actuarial Science. Known for his incisive analysis and insightful content, he possesses a strong command of English and excels in conducting thorough research and delivering timely cryptocurrency market updates.
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