When asked if today’s best AI models think Google Search is dying, their response is surprisingly unanimous: AI isn’t killing it, but reshaping it.
ChatGPT referred to AI as “A force that enriches the user experience with more intelligent, quicker results,” assisting Google in expansion through more intense interaction.
Deepseek repeated the story of transformation but with a warning, “While chatbots imperil ad revenue, Google’s enhances responses and retains users. The challenge is optimizing AI utility while ensuring sustainable monetization.”
Gemini, Google’s AI assistant, touched on the duality: “AI Overviews can decrease clicks to sites, but the search engine is changing to provide smart answers while continuing to generate revenue.”
Perplexity, which functions as an answer engine, encapsulated the company’s change: “Google is no longer a list of links; it’s turning into an answer engine.”
Everyone agrees AI is not destroying Google Search but transforming it. The underlying tension is between user convenience and publisher sustainability. As Google transitions from a link aggregator to an answer platform, it treads a balance, maintaining trust, safeguarding web traffic, and making sure not only users but the entire digital economy.
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