Velora (formerly Paraswap) unveiled VLR, a governance-cum token that will replace the PSP token at a 1: 1 ratio.
In a press release shared with Beincrypto, Velora said that the new asset will feed the “intention” flow on nine channels, including a new deployment on the Coinbase basic network.
Velora’s next act: to mark the awards, and a house on the basis
Beyond a simple switch exchange, the new part is wired directly in the protocol utility. VLR will allow you to pay implementation awards proportional to the liquidity that a user provides.
In addition, Velora has 10% of 10% of the total supply of VLR for migration incentives and broader growth in ecosystems, signaling a determination to sow the precocious effects of the network rather than relying solely on brand loyalty.
The moving mechanisms are intentionally friction. An interface in one click will allow holders to convert and bridge at the base without paying gas, and the migration window remains open for three months – enough for occasional users to make the jump but finished finished enough to keep the momentum.
Velora maintains that the basic place inside the emerging superchain constellation will anchor future integrations while retaining the transaction costs well below the queues.
“Velora’s decision to develop at the base is strategic with the latter offering reduced gas costs, a faster transactions execution and a strong alignment with the wider superchain ecosystem,” said the project.
2024-25: Great cryptography
Previously, many other projects throughout 2024 and 2025 led the brand change, citing various reasons. Not just cryptographic projects, but listed companies such as Microstrategy also renamed the strategy in February 2025.
| Project (Year) | Old name / Ticker | New name / Ticker | Exchange report | Reasoning* |
|---|---|---|---|---|
| EOS (2025) | Eos | A | 1: 1 | Align with the new “Vaulta” Layer-1 roadmap |
| Worldcoin (2024) | WLD | World | No exchange | Expand identity services beyond orbs |
| Makerdao (2024) | Mkr | Heaven | 1: 1 | “Endgame” scaling plan, USDS Stablecoin |
| FANTOM (2024) | Ftm | SONIC / S | 1: 1 | New L1 Ultra-fast, sound chain |
There are mainly three pilots for such rebounds.
- Regulatory reset: Fresh tickers can remove a project from the risk of inherited token token.
- Narrative alignment: The new brands highlight the pivots – EG, “endgame” multi -chain of the manufacturer or Sonic on Fantom’s speed.
- Market psychology: A clean slate can rekindle the interest of the community (EOS joined 19% on its news of brand change)
“The projects sometimes choose to rename or rename their tokens. Commented research in binance.
Nevertheless, Push to Base of Velora and the beginnings of VLR place squarely in the brand’s boom in 2025. That the new Ticker stimulates a sustainable adoption, or simply a short -term threshing cycle, will depend on the execution, the transparent tokenomic and the retention of users in an increasingly congested cross -aa.
The Velora post launches the VLR token, develops to the basic network while the intense waves of Rebranding Crypto appeared first on Beincrypto.
