Despite operating at a continual loss, Apple TV+ exhibits a strong market position in the streaming industry. Through its exceptional content creation the service has received hundreds of awards, with more than 2,500 nominations and 538 wins. The widely acclaimed Severance television show launched its sequel in 2024, contributing to Apple TV+ gaining more subscribers.
The Apple TV+ operates under intense market competition from established platforms Netflix, Amazon Prime Video and Disney+. Apple faces strong competition because its main streaming rivals maintain greater content richness and access to larger installation bases. To reach more viewers, the company dedicates itself to creating original shows with high production values, like Ted Lasso and Shrinking.
