If you’re running an SME in 2025, the chances are you’ve heard of “embedded finance”. This is a concept that’s been rapidly gaining traction over the last ten years, especially as businesses look for ways to streamline their operations and reduce costs.
At its core, embedded finance refers to the integration of financial services directly into non-financial products or platforms. This means that, as an SME owner, you can offer financial services to your customers or employees without needing to be a financial institution.
For those just starting out on their SME journey, however, there are certain subsets of embedded finance that you might not have heard of. One of these subsets is “invisible protection”, which can also be included in products or platforms without requiring extra action from the user.
With the financial landscape as it is in 2025, this can be a game-changer for new companies looking to make an impact, especially considering the growing complexity of risk management and the increasing costs associated with it.
But what does “invisible protection” mean exactly and how can it help your business move forward?
