On the day of companies innovation 2025 in Geneva, Switzerland, offered a deep dive into the potential of blockchain, highlighting its transformer impact on the causes of finance, luxury and social. Panelists and speakers highlighted the need for safety, regulations and practical use cases of blockchain. The event, which took place on May 8 and was organized by Storm Partners, strengthened the role of Geneva as a hub for blockchain innovation and its ability to generate a positive change.
Over the conference, various sessions have highlighted the challenges and opportunities within the blockchain ecosystem. Discussions on how blockchain protocols push business innovation to the importance of security in web3, the event presented nature with the multiple facets of the blockchain space.
Business innovation day 2025: Warm welcome
The event began with a warm welcome from Elli Koch, giving the tone to future sessions. The opening speech, presented by Vincent Subilia, Managing Director of the Chamber of Commerce and Industry (CCIG), focused on the importance of innovation in Geneva. Subilia said:
“Geneva should be at the center of global innovation. Blockchain technology must be more emphasized as an essential element of this movement. ”
He stressed that if the city had progressed in the promotion of innovation, it was necessary to position Geneva as a world hub for blockchain and financial technologies.
After the opening of Subilia, Axel Sabbag, responsible for innovation at Storm Partners, discussed the complexities of business innovation. He presented LightningBox, a service to make blockchain innovations easier to implement for institutions.
Sabbag has developed the practical aspects of the use of blockchain for real world applications, declaring:
“The blockchain is not only a fashionable word; It is a tool that can transform the functioning of institutions and interact. ”
Beyond the code: how the protocols stimulate business innovation
The discussion moved to the role of blockchain protocols in the conduct of corporate innovation. Moderate by DJ Bodden, the panel included Alex Maaza from the Cardano and William de Ath de Hedera Foundation.
Maaza started by discussing Geneva’s meaning as a hub for blockchain, saying:
“The framework of stability, confidence and regulation of Geneva makes it an ideal environment for the prosperous blockchain.”
He also explained that open source solutions were vital, allowing companies to adopt blockchain without being bogged down by technological complexities.
De Ath has provided a counterpoint, highlighting the challenges of innovation. He said:
“Innovation is difficult and risky, especially when it involves emerging technologies like blockchain.”
De Ath highlighted the importance of summary The terminology of blockchain and to focus on practical use cases rather than getting lost in technology itself. He added that “it is crucial to support solutions that already work, instead of constantly reinventing the wheel”.
2025 business innovation day: security and confidence in web3 innovation
Security was another key theme of the day 2025 of corporate innovation, in particular in the context of web3 innovation. Bryn Bennett, main comic book director at Hacken, discussed the growing threat of hacks in the blockchain space. He said:
“The blockchain is an easy target for pirates, and we have to take security seriously.”
Bennett pointed out that $ 2 billion was extracted via hacks in the first quarter of 2025, highlighting the scale of the problem.
He also described Hacken’s mission to make Crypto safer for everyone, offering services such as safety audits, a notice of compliance and extensive security. Bennett said:
“Confidence in Web3 can only increase if we make sure that the infrastructure is secure.”
Its accent put on the need for robust security measures resonated throughout the session, because participants recognized the importance of strengthening confidence in blockchain systems.
Rebuilding finances the day of business innovation 2025
Over the event, the discussion moved to the intersection of trust, technology and finance regulations. Milko Hensel, head of technological banking services in Maerki Baumann, Victor Busson, CMO in Taurus, and Liburn Mehmetaj, partner at Walder Wyss, shared their ideas on the reconstruction of the finances of the interior.
Moderate by Sheraz Ahmed, Director Partner at Storm Partners, the session focused on how regulations and technology could work hand in hand to rebuild financial systems.
The panelists stressed the importance of regulatory clarity in promoting innovation. Hensel said:
“For the cryptography market to increase, we need clear and well -defined regulations.”
Busson added that regulations could provide companies to innovate with confidence, without the constant fear of future legal uncertainties. Mehmetaj stressed that understanding technology and its potential uses was just as important as navigating the regulatory landscape.
Another session was moderate by Jakub Dziadkowiec, editor -in -chief, for Beincrypto Poland, focused on blockchain potential for positive social impact. Olivier Anselmo, deputy executive director in Switzerland for UNHCR, and Elodie Jallet, partner of Impactify, explained how blockchain could be used to stimulate real changes. Anselmo stressed the importance of using blockchain for humanitarian purposes, declaring:
“Blockchain allows us to create more transparent and effective systems that can benefit those who need it.”
Jallet accepted, adding:
“Impact investment and blockchain are natural partners. Together, they can stimulate sustainable development. “
The session highlighted the growing interest in using blockchain to support social good and how organizations like UNHCR explore blockchain solutions to meet the challenges of humanitarian aid and global development.
Covering treasury bills with cryptocurrencies
Bassil EID, director of finance and risks at Storm Partners, presented a session on the coverage of crypto-active treasury bills. He explained how organizations can use coverage strategies to protect their assets and mitigate risks.
EID has illustrated various examples, such as the use of stablecoins or platforms such as Aave and Comp, which provide stable yields. He explained:
“The cover does not mean all-in on crypto. It is a question of using intelligent strategies to protect your financial situation. ”
The session has provided valuable information on how corporate treasure trees can use blockchain and cryptocurrency to diversify their portfolios and manage risks. The EID has also discussed the importance of understanding concepts such as impermanent loss in DEFI liquidity pools and how the average cost in dollars (DCA) can be an effective strategy.
The intersection of luxury and blockchain
The day ended with a panel on the way Blockchain technology transforms the luxury industry. Franck Garnier, manager of digital innovation at Hublot, Pedro Lopez-Belmonte Eraso, ex-Richemont and Davide Di Stefano, strategy and operational of the consortium will have blockchain, discussed the potential of the blockchain to change the way the luxury products are followed and authenticated. The panel was moderate by Clio Godrèche, Senior Director of FHH.
Garnier discussed the concept of digitization watches and transforming them into NFT. Di Stefano highlighted the value of the blockchain in the supply of checks and monitoring data verified, in particular on the secondary market:
“The blockchain presents the confidence and the verified data, which is crucial for the luxury industry.”
The panel also discussed the advantages of private blockchains for luxury brands, in particular in terms of cost reduction, data policy and governance.
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