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What is Salesforce and How to Use It: A Beginner-Friendly Guide

Salesforce works as a CRM solution, helping companies to manage all, including sales, support, marketing and service. Founded in 1999, Salesforce is credited to be the very first CRM to operate entirely in the cloud and therefore be available at any time and anywhere.

A CRM based on the cloud allows companies to safely manage relations with customers, sales and data from any location with Internet access. Today, Salesforce is deployed in more than 150,000 companies around the world, ranging from beautiful startups to large multinational companies.

Basically, Salesforce allows companies to:

  • Follow and manage customer commitments

  • Create simplified sales pipelines

  • Automate repetitive processes

  • Improve customer service and assistance

  • Analyze and transform into visuals

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