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Bitget Wallet Launches New Brand Identity and “Crypto for Everyone” Movement

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Supported by user growth of 300%, Bitget Wallet unveils a new design and a campaign of $ 1 million to put the crypto for daily use worldwide

Bitget Wallet, the first non -guardian crypto portfolio, has unveiled a new brand identity to reflect its evolution in a full service cryptographic portfolio designed for daily use. With more than 80 million users, Bitget Wallet has strategically expanded its offers beyond negotiation and the gains to discover onchain and world payments.

In addition to a new logo symbolizing simplicity and direction, the application has introduced a more rationalized and user -friendly interface to make the crypto more intuitive for all. The Bitget portfolio follows the inclusive currency – Crypto for everyone – is now part of a broader initiative, the Crypto for everyoneaimed at joining the next billion users. Thanks to this, he plans to encourage the community with a pool of more than a million dollars as a gratitude for support.

“The role of portfolios evolves – it goes from a niche tool to that with real utility for daily needs”, ” said Alvin Kan, Bitget Wallet COO. “This brand change is part of a longer term plan to make cryptography accessible to everyone. We build towards a future where interaction with crypto feels as easy as using Uber or Paypal “,” He added. The growth of Bitget Wallet has coincided with increased self-care and alternative financial access, in particular in regions where banking infrastructure is limited. The platform has experienced a 300%increase in users in the past year, with the fastest growth in Africa (+ 959%), Europe (+ 367%) and the Middle East (+ 350%), while more and more individuals turn to crypto to navigate inflation, limited banking access and economic instability, gaining greater control over their finances.

The Bitget Wallet brand change focuses on making the crypto easier to use and more practical for daily needs. Built around four basic characteristics – Trade, win, pay, And Discover – The portfolio allows users to follow market trends, explore new tokens and discuss more than 130 blockchains with one click. In the selected regions, a new simple mode will be launched to provide a rationalized experience to users who are new in crypto. To support secure use, it includes protections such as real -time risks monitoring and transaction screening, helping users to sail more safely.

The Bitget portfolio is among the first to launch a shop in the application and remains the only major autonomous portfolio offering full payment flexibility, including cryptographic cards, QR code analyzes and direct purchases. The store supports more than 300 brands through games, mobiles, travel and electronic commerce, allowing crypto payments to Amazon, Google Play, Shope, etc. Regional integrations with national QR payment systems are also underway. Based on this daily utility, the portfolio offers performance features to help users win a passive income on their crypto balances and plan to take care of real tokenized assets such as actions and gold because it develops beyond digital assets.

“”The Bitget portfolio is held hard with the essence of the crypto extending beyond our decentralized vision, serving as a critical access layer through trading, gain and payments for onchain assets. Users now have an even more powerful – simple to use, accessible and packaged tool with capabilities – which connects people to opportunities, wherever they are, each time they need it, ”said GRACY CHEN, CEO of Bitget.

To mark the brand change, Bitget Wallet launches the Crypto for everyone In partnership with the main ecosystem projects, offering more than a million dollars in awards and inviting users to explore the updated platform thanks to interactive campaigns.

More details on the brand update and the product roadmap are available on the Bitget Wallet blog. Watch the brand’s video on YouTube.


About the Bitget portfolio

Bitget Wallet is a non -guardian crypto portfolio designed to make cryptography simple and secure for everyone. With more than 80 million users, it brings together a full range of crypto services, including Swaps, market information, stakes, rewards, DAPP explorations and payment solutions. Supporting more than 130 blockchains and millions of tokens, Bitget Wallet allows a transparent multi-chaînes exchange on hundreds of Dex and transverse bridges. Supported by a user protection fund of more than $ 300, it guarantees the highest level of security for user assets.

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