Along with valuation, the company’s growth plan holds out the promise of a revival on the horizon. Brand checkout, ever the top-line growth engine, drove mid-to-high single-digit dollar margins across 2024, accelerating in the U.S. during Q4. Clean checkout flows are in position in front of more than 25% of U.S. traffic today, saving 40% in latency and boosting conversion by 1%.
Buy Now, Pay Later (BNPL) processed $33 billion in 2024, 21% year over year, as customers spent 30% more per transaction. Introductions like Fastlane, a one-tap checkout process, and PayPal Everywhere, an omnichannel push, connect to a $200 trillion addressable market, more than two times the present $500 billion payment volume. The moves place the company on a trajectory to capture a bigger share of the digital payments pie.
