Ahead of the new year, Linda Yaccarino, CEO of X (formerly Twitter), announced a new initiative, X Money, announcing the next payment system expected to launch in 2025.
This announcement reflects X’s ambition to evolve beyond social media to become a multifunctional platform where finance and content converge.
X Payments to transform the Twitter digital experience
In his post, Yaccarino introduced X Money as part of a larger ecosystem that includes X TV and Grok, X’s AI chatbot, hinting at a fully integrated digital experience.
“In 2024, X has changed the world. Now YOU are the media! 2025 X will connect you in ways you never thought possible. X TV, X Money, Grok and more. Fasten your seat belt. Happy New Year!” she wrote.
Prominent content creator and NFT collector Alex Finn, known for his financial knowledge, responded enthusiastically to the announcement. He noted that the innovation could “change X forever,” adding that people who take advantage of it early will make life-changing money.
Finn outlined the features and implications of X Money in a detailed article, predicting that it would transform X into a financial powerhouse. According to Finn, users will be able to deposit, withdraw and transfer money seamlessly within the platform. This integration will extend to content, enabling features like post tips, live streams, and videos.
“X Payments is coming BIG. It will unlock the creator economy like we’ve never seen before on social media. which is starting to prepare now,” Finn pointed out.
He also urged creators to “prepare now,” advising them to master long-form content, live streaming, and networking with other creators to take advantage of the new tools. Meanwhile, X Money’s broader implications align with CEO Elon Musk’s vision of transforming the social media platform into an “all-purpose app” similar to China’s WeChat.
Despite the excitement, integrating a payment system poses challenges. Regulatory hurdles, user adoption and competition from established financial platforms could complicate deployment. However, if successful, X Money could position X as a leader in the emerging space where social media meets fintech.
Musk, who has since changed his name to X, has yet to comment on the announcement as of press time. However, his previous statements about the future of X hint at ambitions well beyond social media.
The development also echoes previous efforts to diversify the platform. An official X account, XMoney, has been active since January 2024, signaling long-term planning. At the time of the announcement, the account had over 142,000 followers, reflecting widespread interest.
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