Meanwhile, Google is transforming how individuals find answers to questions. The feature, driven by Gemini (Google’s artificial intelligence model), now surfaces atop much of its search results. It provides readers with a concise summary of the answer, quite often pulled from various websites, without them ever having to click a link.
While this is saving users time, it’s damaging website owners. Reports state that popular publishers such as Business Insider, HuffPost, and The Atlantic have experienced declines of as much as 50–55% of traffic. Their content is being utilized by Google to create these AI responses, yet users aren’t going on to read the complete articles.
This has produced a new type of issue: websites are being read but not visited.
Also Read:
